Knowledge Base formed strategic partnership to market ShadowData’s TVCM in South East Asia

The ShadowData TVCM, Telecommunications Value Creation Map represents the universe of actions a Telephone company can take to create business value from it’s data. There are six Value Creation Objectives (VCO) represented in the map and these can be categorised into Demand Chain, Supply Chain or Command and control solution sets. All 50 of the actions on the map turn one or more of four Value Taps© to create business value. These are improved customer intimacy, increased product differentiation, improved business processes and enabling new technology.

ShadowData uses methods, tools, models and specifications from it’s best practice reference library, to design, develop and implement Business Intelligence Solutions for any one of the 50 actions that a customer requires.

Value Creation Objective

Stimulate Revenue	Direct
	Indirect

Introduce New Products	Predictive Perfomance
	New Product Impact

Improve IT Economics

Realise Revenue	Revenue Leakage
	Barriers to Revenue

Optimise Supply Chain	Network Management
	Forecast Management
	Regulatory Management
	Vendor Management

Manage Risks	Operational Risk
	Forecast Risk
	Transition Management

Value Creation Action TVCM 1.5©

Acquire New Customers		Retain Existing Customers (including churn)		UP Sell Existing Customers		Cross Sell Existing Customers
Differentiate Products	Make Channels more Effective	Integrate Touch Points	Make Service Order more Effective	Leverage Purchase Decision Motivation	Predict Best Purchase Options	Predict Pending Purchase Decisions

Simulate Product Uptake based on Price Point Analysis	Simulate Product Uptake based on Historical Purchasing & Usage Behavior	Remove Supply Chain Constraints
Place New Products in Context of Existing Products & Competitive Pressures

Consolidate Reports

Consolidate Analytics

Reduce End User Applications

Reduce the Number of Interfaces

Develop Detailed Roadmaps & Integrate Business Users

Reduce Revenue Asset Conversion Errors	Reduce Errors in Third Party Billing	Reduce Rate Plan & Billing Errors	Reduce under-billing Errors	Reduce Fraud & Bad Debt	Reduce Billing Arbitration Errors	Predict Pending Purchase Decisions
Reduce Revenue loss from termination issues		Reduce Revenue loss from late Service / Re Orders		Reduce Revenue loss from Network Congestion/ Outage		Reduce Revenue loss from learned Customer Behavior

Reduce Network Costs	Reduce Cost of Service Fulfillment	Reduce Cost of Routing
Reduce Costs from Increased Forecast Accuracy | Reduce Assets Overhead & Reclaim Assets
Reduced Costs from Regulatory Reporting & Management Services
Reduced Vendor Costs & Improved Management

Reduce Service Disruptions / Process Failure	Reduce Capital Costs from System Instability or Failure	Reduce Sabotage of Hacking Failure Costs	Reduce Supply Chain Disruptions/ Costs	Risk Mitigation through Disaster Recovery
Improve Forecast Accuracy of Market, competition, regulatory & product mix/price		Improve New Products Performance Prediction (Revenue and Uptake)		Improve COC/COG & Financial Assumptions Forecast Accuracy, (including Budget)
Reduce Costs / Risk of New Technology Introduction		Reduce Costs / Risk of New Revenue Streams Introduction		Reduce Costs/Risk due to Mergers or Acquisitions

Copyright 2006 Knowledge Base Sdn Bhd (formerly known as KnowledgeBaze (M) Sdn Bhd). Defined by Josh Lim & Associates